A price grounded in the market
Review comparable sales, competing listings, and your home's condition. The goal is an asking price that makes sense to buyers and supports your selling goals.
Centerline Group | eXp Realty
The VIP
Seller System
Sell your Chicagoland home with a coordinated plan for pricing, presentation, and reaching buyers. You'll know what we're doing and hear from us every week.
Call or text John Montgomery: 630-485-7000
Thinking about selling, but prep costs are in the way?
eXp Ready, powered by Notable, offers eligible sellers up to $50,000 in pre-listing financing for repairs, painting, staging, and more.
Subject to credit approval. Interest, fees, and loan terms apply.
A plan for your homeLocal market evidence guides the asking price.
Marketing with purposeA coordinated launch presents your home's strengths.
A conversation every weekKnow what's happening and what comes next.
The foundation of your sale
Three decisions shape your launch.
Your VIP Seller plan starts with the essentials. We work through each one with your home, timing, and priorities in mind.
A strong first impression
Decide how to show your home at its best, from preparation and photography to the experience buyers have when they visit.
A coordinated introduction
Put the photography, listing information, and outreach in place for launch. Then use activity and buyer feedback to guide the next step.
Your asking price deserves a conversation. We'll explain the local comparisons behind our recommendation and review them with you.
Start with your home's value »Your home in front of buyers
A marketing plan with more than a listing.
Our VIP Seller System brings visual presentation and buyer outreach into one plan. At your consultation, we'll walk through the services and launch schedule for your home.
Photography & floor plans
Professional images and floor plans help buyers understand the spaces and notice the details that make your home stand out.
Listing video
Home tours, walkthroughs, and social video give buyers another way to experience your property before a showing.
A place of its own online
A dedicated property page and domain bring your home's information together, alongside distribution to property search websites.
Buyer & agent outreach
Email campaigns introduce your listing to active buyers and cooperating agents in our network.
Digital launch campaigns
Just Listed promotion and follow-up advertising keep your home in front of people exploring their next move.
Signs, brochures & direct mail
Property signs and professionally designed print materials support the online campaign and give buyers something to take with them.
Your written listing and marketing plan will confirm the services, timing, and costs that apply to your property.
Communication is part of the system
You'll hear from us every week.
A regular call or email gives you a chance to ask questions and discuss how the sale is progressing.
- Weekly seller reportsReview online activity, search exposure, and comparable listings.
- Showing feedbackWe request feedback after showings and discuss the responses we receive.
- Market updates and next stepsTalk through changes in local competition and decide together whether the plan needs an adjustment.
A team working for your sale
John leads. The team keeps things moving.
The VIP Seller System coordinates the work behind your listing, so you have support throughout the process.
Sales & negotiation
Guidance on pricing, offers, and the decisions that affect your sale.
Marketing
Coordination of your home's presentation and promotional plan.
Seller communication
Updates, showing feedback, and a clear point of contact for questions.
Administration
Attention to listing information, paperwork, and transaction details.
Earning your confidence
Our 1-Day Listing Agreement
We want you to feel confident in the team you hire. Our VIP Seller System includes a 1-Day Listing Agreement, with the option to cancel if you're not satisfied, subject to the written agreement's terms.
A marketing fee applies. We'll review the amount, cancellation process, and full agreement with you before you sign.
Ask John about the agreement »Before you list
A few questions to start with.
How will you recommend an asking price?
We'll review local comparable sales, current competition, and your home's features and condition. We'll explain the evidence behind the recommendation and discuss how it fits your timing and goals.
Should I make repairs or updates first?
Let's look at your home before you commit to a large project. We can discuss preparation and presentation choices, then decide which work fits your budget and selling plan.
Can I compare listing with a cash offer?
Yes. We can help you review the price, fees, conditions, timing, and expected proceeds of the options available to you. Explore cash offer options or bring your questions to the listing consultation.
John Montgomery / Centerline Group | eXp Realty
Let's build a plan for your home.
Tell me about your property and your next move. We'll review your home's position in the market and walk through the VIP Seller System together.